Editorial Standards

Fiction

Memos, toy notes, radio bulletins and the incident report are fiction, written for families. We follow a written style guide: deadpan, warm underneath, never scary, never mean, and never about any real child. Nothing a child might wish for is ever shown as gone for good, and nothing on the site claims to know what any child will receive.

Guides for grown-ups

Guides on the Grown-Ups' Desk are factual and practical. Where we state facts that change, like mailing deadlines, we link to the source and show when we last checked it.

Real toys

Real toys are chosen from public lists of this season's popular toys. Nobody pays to appear. See how we chose them.

Use of AI tools

We use AI tools to help draft and check some content. Every piece is reviewed and edited by a person before it's published, and the creator is responsible for everything on the site.

Corrections

If you spot a mistake, email [email protected]. We'll fix factual errors promptly and note significant corrections on the page.